Most people ignore the true power of marketing and how you sell dreams and lifestyles. To a lot of people, it's just "lowest price wins."
During the Great Depression, Pepsi lowered its price to 5 cents a bottle and called itself the discount drink.
When the economy recovered, people were embarrassed to sell Pepsi and switched to Coke, because only poor people would drink Pepsi.
This would basically continue until Pepsi poached Coke's marketing man and marketed itself as the drink for the "Pepsi Generation"
Just a reminder: price ain't everything