Tuesday, August 5, 2008

Oprah: Worth 1,000,000 Votes

See here

Our results suggest that Winfrey’s endorsement was responsible forapproximately 1,000,000 additional votes for Obama.

Hat-tip to:
Marginal Revolution

My personal thoughts:
Opinion leadership is very important, but I'm hesitant to think that people are forming opinions just because Oprah is making one. A big factor, as I see it, is the increase in voter participation and voter awareness: getting people to recognize think that the election is important is probably more important than the direct endorsement.

Caution, though: I haven't actually, ya know, READ the paper.

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